BBB24 for Delícia
We made Delícia the official margarine of Brazil’s
most-watched house.
Challenge and results
Anyone who has experienced the behind-the-scenes of a reality show as big as BBB knows that the challenges are many. In 2024, we launched Delícia in the program with a fun Head of Household Challenge and a special breakfast activation. In addition, we nicknamed the kitchen after the brand and provided Delícia for all the contestants’ recipes. The result exceeded expectations: we generated online conversation, repositioned the brand with the audience, and grew in spontaneous awareness and consideration, increasing positive recall after the show.
My role
I worked on creating the HoH challenge and the BBB breakfast activation, participated in war rooms, and produced content materials covering these activations.
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