Challenge and results

Delícia's Kitchen project was born from the need to bring the brand closer to relevant cultural conversations and, of course, the audience. We built a studio kitchen from scratch, designed to be the set for native content and delicious recipes, as well as special interviews between guests and Delícia’s ambassador chefs.

 

My role

Together with my partner, I led the creative direction of the Delícia´s Kitchen campaign. I attended the filming sessions, wrote copy for all pieces, and managed communication with the production company, including the approval and adjustment process.