Energy for what empowers you for Fusion
We co-created with professionals from the city's periphery to develop a campaign based on real life stories.
Challenge and results
The launch of Fusion’s new positioning, packaging, and flavors required a solution that was up to the task. More than just providing energy, Fusion wanted to be the ally of the daily hustle.
We co-created the campaign in partnership with Digital Favela and arrived at the concept “Energy for what empowers you”. Through films and media efforts, we reinforced the idea that Fusion is the ally of people who live between tasks, chasing after what empowers them.
My role
I actively contributed to the co-creation of the campaign’s concept, as well as developing the scripts for the films and writing copy for media materials such as digital pieces, OOHs, and other adaptations. I also closely followed the filming process, ensuring fidelity between execution and the original message.
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