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Geisha & Arara for Orfeu Coffee
We solved a challenge: creating a sense of urgency without compromising the client’s premium tone.

Challenge and results
A double-awarded micro-lot. Few units, all hand-numbered. And the challenge of generating urgency without sacrificing the premium language. The result was impeccable. We combined elegance with a sense of rarity, which helped sell the entire micro-lot in just a few days.
My role
I created the campaign tagline, as well as developing the copy for the launch content. I also collaborated on the visual direction of the shooting, providing insights and references.







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